Cabbia Group is an historic Venetian company specialised in the production of parquet, outdoor flooring and high quality Made in Italy wooden design furniture. We supported Cabbia in a deep rebranding process and redefinition of the tone of voice through a complete website restyling with an intuitive and user-friendly interface. With the client we also redesigned the graphic concepts dedicated to ATL advertising and redefined the BTL communication through a new poetic and inspirational digital identity.