Creative Goover at MIDO with Fedon

Fedon, an Italian company that has been operating in the eyewear sector since 1919, took part in MIDO, the largest international event dedicated to the world eyewear sector, with a stand whose concept was designed by Goover Creative.

The concept expressed the positioning and philosophy of the brand, and a scrupulous consistency with the brand identitywas respected, made up of recognizable elements such as the style of the images, the logo and the colours.

Goover Creative also took care of the traditional communication, creating thebrochures and theadvertising page placed inside the Magazine reserved for Mido, playing with persuasive and compelling textual and graphic elements, able to emotionally hit the target audience.