The 23rd of October, the historic 42 meters running started from Riviera del Brenta and finished in Venice. Goover Creative folloed the running in order to create an advertising campaign with billboards, a new corporate identity and merchandising of the event.
More than 11.000 from 67 different countries crossed the Canal Grande on a bridge made of boats, in order to get to the finish line in St. Mark Square. The running were broadcast live on Rai Sport 1.
The collaboration with the Venetian company started in 2015, revovating the communication on the occasion of the 30° anniversary of the “Venice Marathon”.