Giorgio Fedon & Figli S.p.A. is an Italian company that operates in the eyewear and leather goods sector for work and leisure, producing high quality leather items for women and men. The Company has chosen Goover to give a new identity to the centenary brand, renewing and establishing itself in its sector.
Study, conception and realization of the new image including the declination on different supports such as catalogs, samples and stand for Mido fair in Milan, as well as the Art Direction of the photo shoot of the various product lines. The new concept has also been adapted to the new advertising campaign. A complete project, that has given a more fresh and modern image to a company that lives on tradition but always oriented towards progress and sustainability.