Observation is our starting point.
We are a studio made of pure and simple creative people: we don’t believe in ready-made solutions, but we analyze in detail every project so that we can organize the information collected, until we reach the brilliant idea that stands us out.
We chose "Goover", a six letter name that explains our creative process, "Go-Over": to go over the illusory solutions and the logic deductions, to analyze the reality and its context.
We analyse in detail every project considering the market, its participant and its products, the scenario in examination and the stakeholders.
After that we have organised the information collected, the brilliant idea comes. The idea that make the difference between us and the others.
Now that we collected all infos, we release our creative genius. So...let us create!
"The difficulty lies not so much in developing new ideas as in escaping from old ones."
"A Kg of advertising may contain 999 grams of rationality but it will shine and will stand out for its gram of madness."
"Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun."